VMS Advertising Monitoring

Know more and know better, with the essential competitive advertising intelligence you need to win. .

With VMS’ Integrated Media Intelligence solutions, you get the immediate access you need to competitive advertising activity across all key media to counter threats and create opportunities.

Better intelligence with the best resources and the most powerful tools.

VMS brings you an extraordinary breadth and depth of integrated advertising monitoring – broadcast, newspaper, print, radio, Internet and out-of-home. We give you more national coverage, more local coverage, more global coverage, along with access to the largest creative advertising content database in the world, with over 3 million ads.


Obtain constantly updated creative content easily with Web-based applications and view content right from your browser. Get detailed reports on occurrence and expenditure to determine share of voice in virtually every market – a service only VMS provides. Monitor competitive advertising performance with services that allow you to track ad occurrence and receive automatic notification of new content virtually as soon as it appears.
> AdSite - Create your own customized online ad intelligence center and get continuous, organization-wide access to constantly and automatically updated competitive advertising content and analysis.
> AdSearch - Search the VMS creative archive conveniently from your own computer.
> AdAlert and Standing Orders - VMS’ AdAlert service allows you to monitor any market, competitor and category across print, television, radio, Internet and outdoor media.
> AdExpress - Know what your competitors are doing without delay.
> Creative - No other source approaches the breadth and depth of the VMS advertising creative library.
> PrintPlus - Take advantage of the industry’s most unique and powerful print monitoring and analysis tool.
> Video Boards - Perfect for presenting your own ads or analyzing competitive spots, VMS’ video boards are high quality, shot by shot, post-production storyboards of television commercials.
> Market Coverage - An unparalleled source for competitive ads across all media.