Uncover opportunities and address deficits with unparalleled coverage.
Monitor and obtain occurrence and spending data with unmatched specificity. VMS allows can track competitive ad activity vis a vis your own not only in major markets, but also in regional and local markets.
Get quantifiable, demonstrable analysis. VMS delivers powerful, metrics-based solutions that enable you to calculate share of voice – even at the local level.
• Occurrence and Spending Reports – Get invaluable analysis of your competitors’ advertising activity and determine share of voice in virtually every market.
• PrintPlus - Drill down and get the vital spending and occurrence data you need with the industry’s most comprehensive print monitoring and analysis service.
• Product Placement – Calculate the quantitative value of your product placements.
• Proof of Performance – Ensure your advertising investment with confirmation that your ad ran or aired when it should have.
