VMS is the Most Comprehensive Source of Local Ad Spending Data
The VoiceTrak Report- All Markets, All Media
VMS became a major provider of local media spending information with our acquisition of VoiceTrak in 2001. The VoiceTrak Report, a study of local market spending surveys, provides advertisers with a unique view of competitive conditions in every US market across every local medium. For local and regional advertisers the VoiceTrak Report offers a total competitive spending solution. For national advertisers our studies can fill big gaps in local market data from CMR or Nielsen.
The name "VoiceTrak" comes from the term Share of Voice - the term marketers use to refer to a percentage of competitive advertising spending. By comparing market share and other performance measures to Share of Voice, advertisers can develop simple models to better allocate resources and more accurately evaluate the effectiveness of their advertising efforts.
All 210 US DMA's monitored
9,000 local media vehicles surveyed including:
1,000 television stations
400 cable systems and interconnects
4,000 radio stations
1,000 local outdoor companies
1,000 local newspapers and newspaper groups
400 local business journals
200 local magazines
70% media participation - 80% priority media participation
Full Coverage of Ethnic Media - Urban, Asian and Hispanic
Historical spending data in key categories from 1987 to present