We Can Include Outside Data in Your Reports As Needed.
We routinely customize our VoiceTrak reports to meet specific client requirements. This can include other (non-VMS) sources of data to give you the complete media picture you need.
For example, each year we combine FDIC share-of-deposit and share-of-branch figures to create a Share Comparison Report for our banking category clients (see sample here)PDF. We can compare your share of locations to your share of spending to help you determine your relative strength in the marketplace.
If you have a set of data you'd like to include in your report, just ask us.