Monitoring Report

[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual

Apple iPhone

06/18 to 06/19

North American Markets

1. CBS Morning NewsDMA: N/A
CBS (---) NationalMedia Value: $ 1,796
06/19/200704:30 AM - 05:00 AM Est. Audience: 421,000

00:12:15 TZ; Apple: Apple says that the iPhone will have a longer battery life than originally expected. V; Apple iPhone. V; AT&T logo. Alexis Christoforous reporting. 00:12:35

2. CBS 2 News At 5:00 AMDMA: 3
WBBM-TV CH 2 (CBS) ChicagoMedia Value: $ 94
06/18/200705:00 AM - 05:30 AM Est. Audience: 21,816
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:25:26 TZ; iPhone: iPhone will be sold at AT&T and Apple stores. V; iPhone video. V; iPhone being announced. It won't be available online, only for AT&T subscribers. This will hurt Sprint the most, say analysts. I would love to have an iPhone, says anchor. It's priced right, at about 500 bucks. The screen will get all greasy, they joke. The iPhone is released on the 29th. Like most Apple things, it's really slick. 00:26:40

3. Local 2 Today At 6 AMDMA: 10
KPRC-TV CH 2 (NBC) HoustonMedia Value: $ 391
06/19/200706:00 AM - 07:00 AM Est. Audience: 56,179
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:43:31 TZ; iPhone: Apple is releasing new information on the iPhone. Apple believes the iPhone battery will last longer than the Palm Treo and Blackberry. Jane King reporting from the New York Stock Exchange. 00:44:43

4. ABC 15 News DaybreakDMA: 13
KNXV-TV CH 15 (ABC) PhoenixMedia Value: $ 478
06/18/200706:00 AM - 07:00 AM Est. Audience: 44,401
Available formats: QuickView, DVD, CD, digital link, videotape, transcript, NewsBoard

00:05:49 Apple News: Apple iPhone goes on sale on June 29, 2007. Nearly one in 10 cell phone users are interested in them. V; Footage of 'Zoolander' movie on an Apple iPhone. V; Exterior of an Apple store. Apple and AT&T stores will sell them. Ryan Owens reports. 00:06:30

5. KOTA Territory News At 5:30 DMA: 177
KOTA-TV CH 3 (ABC) Rapid CityMedia Value: $ 402
06/18/200705:30 PM - 06:00 PM Est. Audience: 24,553
Available formats: QuickView, transcript

[CC] 00:18:24 Will the iPhone outlast its rivals? Apple said the battery on the new iPhone will provide as much as 8 hours of talk time, six hours of Internet use and seven hours of video playback or 24 hours of music playback. The company expects to sell 10 million iPhones. The 500-to-600-hundred-dollar devices hit store shelves Friday, June 29th. 00:18:44

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