VMS

Monitoring Report

[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual

EA SPORTS 1

01/11 to 01/12

1. Best Damn Sports Show Period
Fox Sports Network (---) National
01/11/202308:30 PM - 10:00 PM

00:11:15 Tease: Charles Woodson; Day with Webber; Harvey. V; Woodson playing EA Sports' NFL Street 2 by EA Sports on Xbox. 00:12:03

2. The Screen Savers
G4TechTV (---) National
01/11/202307:00 PM - 08:00 PM

00:23:05 LAN Party: This week's LAN Party powered by nVidia will feature Battlefield 1942 from EA Games. V; Footage from Game. GR; Register. 00:23:38

3. Mornings On Two
KTVU-TV CH 2 (FOX) San Francisco
01/11/202308:00 AM - 09:00 AM

00:54:22 Electronic Arts: Electronic Arts of Redwood City will produce video games for the Arena Football League. 00:54:46

4. KTVU Morning News Early Edition
KTVU-TV CH 2 (FOX) San Francisco
01/11/202305:00 AM - 06:00 AM

00:42:08 Business: >Electronic Arts signed a deal with Arena Football to make a video game. They will get a share of proceeds of expansion teams if it takes off. Last month they signed an exclusive deal with the NFL. >V; General Motors is eliminating jobs and offer buy out packages to 38,000 salary employees and close at least 2 plants. >More companies are recording calls. 00:43:07

5. BN9 Toyota Sports Connection
Bay News 9 (---) Tampa/St. Petersburg
01/11/202311:00 PM - 11:30 PM

[cc] 00:04:25 E.A. Sports is producing a new video game based on the Arena League. It'll be out for the opening of next season in 2006. This comes one month after EA Sports signed a 300 million dollar deal with the N.F.L. The makers of this new game say they'll be able to appeal to a young audience because of the high scoring and fast pace of the Arena League.

Note: Unless otherwise noted, the above VMS news segment summaries are derived from off-air recordings. Report © Copyright 2004 Video Monitoring Services of America, LP. All rights reserved. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. Media Values are based on the value of 30 seconds of time as measured by SQAD.