Monitoring Report

[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual


01/07 to 01/10

1. Power Lunch
CNBC (---) National
01/10/202312:00 PM - 01:00 PM

[cc] 00:32:25 >>> ...a potential touchdown for Electronic Arts.

[cc] 00:33:12 >>> Electronic Arts set to score a touchdown in arena football. The video game giant is teaming up with a league to produce a video game in start for the 2006 season. Full terms not disclosed, but listen to this business model: in exchange for promoting the league, E.A. will receive part of the proceeds from a future expansion team. The stick-struggling AFL has 17 teams across the country for the moment.

2. Today
NBC (---) National
01/10/202307:00 AM - 08:00 AM

00:42:27 TZ; Katie Hnida: Katie Hnida played football for the University of Colorado, and came out with rape allegations from fellow players. I; Katie Hnida, boy I wished that I tried. V; CU football . I; Katie, was surrounded by five men. Gary Barnett is the CU coach. V; Nike shirt. I; Katie, literally pushed up onto his shoulder. Katie Hnida joined the University of New Mexico football team. V; EA Sports logo. I; Katie Hnida, went to my toilet and threw up. Katie graduated from the University of New Mexico. 00:51:12

3. Judgment Day
G4TechTV (---) National
01/09/202310:00 PM - 10:30 PM

00:07:49 Pocket: A review of Madden NFL 2005 for the Nintendo DS. V; Nintendo DS, Game footage. Keywords: EA. 00:08:53

4. X-Play
G4TechTV (---) National
01/07/202311:00 PM - 11:30 PM

00:04:25 NBA Live 2005: NBA Live 2005 reviewed. GR; scenes from video. Rated 4 out of 5. 00:07:15

5. The Screen Savers
G4TechTV (---) National
01/07/202307:00 PM - 08:00 PM

00:47:17 EB Games: GR; Top 10 GameCube games. V; Footage from X-Men Legends, The Legend of Zelda The Wind Waker, Call of Duty Finest Hour, Dragonball Z Budokai 2, Paper Mario The Thousand Year Door, Metroid Prime 2 Echoes, Need for Speed Underground 2, Mario Power Tennis, NFL Street 2, Mario Party 6. 00:48:35

6. Newsradio 780
WBBM-AM 780 (CBS) Chicago
01/07/202308:00 AM - 09:00 AM

53.00 News Radio 780 > New releases: Silver City; Touch of Pink;. Video games on various game consoles of Play Station 2, Game Cube and X Box and Gameboy advance include: NFL Street, Budokai, CSI, Mario Party 6, King of Hearts. 54.00

7. Tech Now!
KNTV-TV CH 11 (NBC) San Francisco
01/08/202306:30 PM - 07:00 PM

00:19:09 NFL Street 2: NFL Street 2 is reviewed. GR; scenes from the game. V; Madden's NFL game. SB; Dante Culpepper. EA Sports' NFL Street 2 is pure trash culture. It's available for the PlayStation 2, the Nintendo Game Cube and the XBox. m 00:20:57

8. WB 39 News At Nine
KHWB-TV CH 39 (WB) Houston
01/07/202309:00 PM - 09:30 PM

00:18:26 TZ; WB Interactive: What will be the newest, hottest high tech trends of the new year. V; DVD Player being bought. V; Rio MP3 Player. V; iPod Mini on table, playlist including Alicia Keys, Avril Lavigne, Beyonce, Billy Joel, Britney Spears, Bruce Springsteen. It's Apple's iPod versus everyone else on the digital music front. Apple sold more than 6 million iPods in second half of 2004. iRiver and Rio are trying to unseat reigning music king. Sony is getting ready to take on Nintendo on handheld gaming front. V; Sony PlayStation Portable, it will be released in Spring. V; Nintendo DS advertisement, it is already on the market and proving to be very popular. V; Sony Switchfoot, part of V; Sony PSP system, it will be able to play movies, music, and showcase photos. Console gaming market is continuing to grow and gain more fans. Number of officially licensed sports game is decreasing due to NFL signing deal with Electronic Arts, giving the giant game maker the exclusive license to include NFL teams and players in it's popular Madden series. V; NFL footage, courtesy CBS Sports. Critics say this will hurt competition and cause prices to rise. V; Sprint PCS Store, V; AT&T, V; Nextel, V; Cingular building exteriors. Cell phone giants will continue to fight for customers. Sprint and Nextel merged last year as did Cingular and AT&T Wireless. Smart phones and pocket PC's helped the companies recruit customers. V; Siemens SX66 Pocket PC, with V; Microsoft Internet Explorer mention on screen and V; Cingular logo on body of device, the cool device is available on the Cingular network, it has WiFi and Bluetooth, it can be used to access e-mail. Steve Simon, WB, reporting. 00:20:13

9. 12 News Weekend Today
KPNX-TV CH 12 (NBC) Phoenix
01/08/202309:00 AM - 10:00 AM

[cc] 00:55:39 >>> ...The Mercedes Championship in Maui. I just played this course on the Tiger Woods Golf on PlayStation and it is in great shape.

10. 12 News At Ten
KPNX-TV CH 12 (NBC) Phoenix
01/07/202310:00 PM - 10:35 PM

00:27:53 TZ; Sports: > National Lacrosse League. V; NLL footage. > College Basketball. V; Basketball footage. > Golf. V; Mercedes Championship footage. Bruce says he just played the Maui course on Tiger Woods Golf for the PlayStation and it's in fantastic shape. V; Golfing in snow in Las Vegas, NV. 00:30:00

Note: Unless otherwise noted, the above VMS news segment summaries are derived from off-air recordings. Report © Copyright 2004 Video Monitoring Services of America, LP. All rights reserved. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. Media Values are based on the value of 30 seconds of time as measured by SQAD.