VMS

Monitoring Report

[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual

EA SPORTS 1

01/05 to 01/06

1. The Late Show With David Letterman
CBS (---) National
01/05/202311:35 PM - 12:35 AM

00:41:48 TZ; Marv Albert: Interview continues with Marv Albert. SI; Albert talks about Super Bowl, NFL, sports bloopers from 2004. V; 2004 sports bloopers reel. V; EA Sports NBA Live 2005 for X-Box. 00:45:55

2. Best Damn Sports Show Period
Fox Sports Network (---) National
01/05/202308:30 PM - 10:00 PM

00:34:34 TZ; Rip Hamilton: Hamilton is a guest on the show. V; Hamilton highlights. SI; Hamilton, talks about Detroit since V; the Pacers fight. He talks about Coach Brown's possible retirement. Arnold asks him about his mask and V; LeBron James' mask. Arnold asks Hamilton about X-Box, and he says he's the best at Halo and NBA Live 2005 00:39:45

3. The Squawk Box
CNBC (---) National
01/06/202308:00 AM - 09:00 AM

[cc] 00:22:34 ...lots of talk about consolidation in the video game sector, sparked by Electronic Arts' stake in French game maker Ubisoft. ...

Note: Unless otherwise noted, the above VMS news segment summaries are derived from off-air recordings. Report © Copyright 2004 Video Monitoring Services of America, LP. All rights reserved. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. Media Values are based on the value of 30 seconds of time as measured by SQAD.