VMS

Monitoring Report

[CC]=Derived from Closed Captioning; I=Interview; GR=Graphic; PC=Press Conference; R=Reader; SI=Studio Interview; T=Teaser; TZ=Teased Segment; V=Visual

EA SPORTS 1

12/30 to 01/03

1. Street Signs
CNBC (---) National
12/30/200402:00 PM - 03:00 PM

[cc] 00:46:44 ...One company that's demonstrated the benefits of being big, it's industry giant Electronic Arts, which has made no secret of its plans to play the role of acquirer in the coming consolidation game. "There's a lot of leverage in these business models that come from getting scale and that's something that Electronic Arts has clearly been able to prove, particularly having signed this recent exclusive deal with the NFL". ...

2. Closing Bell
CNBC (---) National
12/30/200404:00 PM - 05:00 PM

00:26:40 TZ; Video Games: Video game companies have been big winners this year, the winnings may translate into consolidation. Electronic Arts just signed an exclusive deal making it the sole developer of games based on NFL teams and players. V; Madden Football game. I; Heath Terry, Credit Suisse First Boston, that is something that only can be done when you have the kind of scale that they do. Microsoft and Sony are expected to release new game consoles in the next couple years. I; Arvind Bhatia, Southwest Securities, says people who understand the technology will be sought after. V; Ubisoft website. Electronic Arts recently bought 20 percent of Ubisoft. Microsoft is expected to find small developers to support the new V; XBox. V; Microsoft sign, The Walt Disney Co. sign, Fox sign. Big media companies like Disney, Viacom, and Fox are also potential acquirers. V; Grand Theft Auto San Andreas game. Take Two Interactive is a potential target. Jerry Cobb reporting. 00:29:06

3. The Screen Savers
G4TechTV (---) National
12/30/200407:00 PM - 08:00 PM

00:20:00 TZ; Football: Look at this week's Snicker's "Game Before The Game", a simulated game on Madden 2005 for Xbox of this week's NFL game between New England Patriots vs Miami Dolphins. V; game footage. Gatorade is mentioned. 00:21:56

00:27:46 News: Tech news of the week is discussed. Microsoft, Giant, Mp3.com, and Midway are discussed. V; footage of NFL Blitz game. Electronic Arts is mentioned. 00:32:01

00:44:36 Playoffs: Look at the G4 Sports College Football Playoffs. GR; game details. The game is played on EA's NCAA College Football 2005. V; game footage, Auburn vs USC. 00:47:36

4. Bloomberg On The Markets
Bloomberg (---) National
12/31/200409:30 AM - 10:00 AM

00:03:36 Nasdaq. : Look at the Nasdaq over the past year. V; Nasdaq board. Stocks dragging the Nasdaq lower are computer stocks, Applied Materials, Seebal System, Noval. Highs on the Nasdaq, are Starbucks, Electronic Arts with needs that they are buying 20 percent of its rival UBSoft, Ebay, Sonis Networks was rated Buy in New Coverage Financial Think Equity Partners. Bob Bowden reporting. 00:05:18

5. Morning Call
CNBC (---) National
12/31/200410:00 AM - 11:00 AM

00:21:34 TZ; Video Games: Video game companies have been big winners this year. Electronic Arts is the sole developer of games based on NFL teams and players. I; Heath Terry, Credit Suisse First Boston, talks about video game developers. V; PSP game set. I; Arvind Bhatia, Southwest Securities, talks about game technology saying Activision is a jewel company. V; Ubisoft. V; Microsoft. V; XBox. V; Walt Disney. V; Fox. V; Grand Theft Auto San Andreas. Jerry Cobb reporting. 00:23:57

6. Morning Call
CNBC (---) National
12/31/200411:00 AM - 12:00 PM

00:19:51 TZ; Video Games: Video games are big business. V; Electronic Arts has signed an exclusive deal to be the only company to make NFL based games. I; Heath Terry, Credit Suisse First Boston, says they can do it due to their scale. V; people playing games. Report says Microsoft and Sony are making new consoles for next year. I; Arvind Bhatia, Southwest Securities, says that people with talent will be sought out for games. GR; EA Games logo. Report says ES Games has bought out 20 % of Ubisoft. V; Ghost Recon logo. V; Microsoft is looking for small developers to support the new V; X Box. V; Disney, V; Viacom, and V; Fox are also potential acquirers of targets like Take 2 Interactive of V; Grand Theft Auto San Andreas. I; Terry, Credit Suisse First Boston, says Take 2 make a lot of sense as a target, and that Activision could go either way. Jerry Cobb reporting. 00:21:57

7. CBS Evening News
CBS (---) National
01/01/202406:30 PM - 07:00 PM

00:20:40 TZ; Sneak Peek: A look at upcoming movies and trends for 2005. V; Janet Jackson and Justin Timberlake at the Super Bowl Half-Time Show. V; Basketball Game Footage from ESPN. V; "Star Wars Episode III" Trailer from 20th Century Fox. V; Harry Potter Trailer from Warner Brothers. V; Batman trailer from Warner Brothers. V; Unknown Trailer from 20th Century Fox. SB; Paul Dergarabedian, Exhibitor Relations, discussing the movie business. V; Children playing an X Box. V; Super Mario Brothers. SB; Geoff Keighley, Entertainment Weekly, discussing video games. V; Nintendo DS. V; Halo 2 from Microsoft. V; Video Game Awards footage from Spike TV. One of Marlon Brando's final roles was recording dialogue for an upcoming V; Godfather Game, from Electronic Arts. V; "Fat Actress", staring Kirstie Alley, from Showtime Networks. V; Martha Stewart will have a new syndicated talk show. V; Robert Blake and V; Michael Jackson will have trials. 00:22:55

8. X-Play
G4TechTV (---) National
12/31/200411:00 PM - 11:30 PM

00:25:10 EA Games: Medal of Honor: Pacific Assault incredible physics could turn heads. Sims 2 featuring graphics and making babies. SB; Gameplay Medal of Honor: Pacific Assault for PC. SB; Gameplay The Sims 2 featuring massive graphic overhaul for PC. 00:26:14

00:26:14 TZ; Fight NY: Def Jam Fight For NY has 40 Hip Hop fighters in street brawls. SB; Gameplay Def Jam: Fight For NY produced EA Games for PS2, Xbox and GameCube. 00:26:29

00:28:07 Sports Time: EA Sports' NASCAR 2005 trys to build career in sport. SB; NASCAR 2005: Race For The Cup produced EA Sports for PS2, Xbox, Gamecube and PC. SB; Tiger Woods PGA Tour 2005 for PS2, Xbox, Gamecube and PC. SB; Gameplay Madden NFL for PS2, Xbox, Gamecube and PC with new stick control to be on Xbox Live this year. 00:28:57

9. The John Henson Project
Spike TV (---) National
01/02/202310:00 PM - 10:30 PM

[cc] 00:26:34 ...Today we're working on a soundtrack for an E.A. Game called Goldeneye, which is a James Bond game, ...

10. Fresh Gear
G4TechTV (---) National
01/02/202311:00 PM - 11:30 PM

00:01:37 2004: What was the best games of 2004 and the best moments in 2004. Callers call in with their picks. V; Medal of Honor Pacific Assault for PC by Electronic Arts. V; City of Heroes for PC by NCsoft. GR; Game of the Year. V; Half Life 2 for PC by VU Games. V; The Sims 2 for PC by Electronic Arts. V; Far Cry for PC by Ubisoft. GR; Message Board Poll PC Game of the Year. 00:06:33

00:09:47 TZ; 2004: Continue of segment. V; Katamari Damacy for PlayStation 2 by Namco. V; PSI OPS The Mindgate Conspiracy for Xbox by Midway. V; Halo 2 for Xbox by Microsoft. V; Grand Theft Auto San Andreas for PlayStation 2 by Rockstar. V; Metal Gear Solid 3 Snake Eater for PlayStation 2 by Konami. V; Killzone for PlayStation 2 by SCEA. V; Ratchet and Clank Up Your Arsenal for PlayStation 2 by SCEA. GR; Message Board poll PlayStation 2 Game of the Year. V; Ninja Gaiden for Xbox by Tecmo. V; Fable for Xbox by Microsoft. V; Burnout 3 Takedown for Xbox by Electronic Arts. V; Star Wars Knights of the Old Republic The Sith Lords for Xbox by Luciable. GR; Message Board Poll Xbox Game of the Year. 00:15:10

00:20:54 Future: What are the games of the future. GR; Game of the Future 4Runner. V; Resident Evil 4 for Nintendo GameCube by Capcom. V; Oddworld Strangers Wrath for Xbox by Electronic Arts. V; Jade Empire for Xbox by Microsoft. V; God of War for PlayStation 2 by SCEA. V; Tom Clancy's Splinter Cell Chaos Theory for Xbox by Ubisoft. V; Final Fantasy XII for PlayStation 2 by Square Enix. V; Kingdom Hearts 2 for PlayStation 2 by Square Enix. V; Mature Zelda for Nintendo GameCube by Nintendo. 00:22:49

11. Up To The Minute
CBS (---) National
01/03/202303:30 AM - 04:30 AM

00:00:46 2005 entertainment: 2005's upcoming entertainment is previewed. V; Justin Timberlake exposing Janet Jackson's breast at the Super Bowl. V; Pacers/Pistons brawl scene, courtesy of ESPN. SB; Howard Dean screaming. V; clip from Star Wars: Episode III-Revenge of the Sith, courtesy of 20th Century FOX/Lucasfilms Ltd. V; clip from Harry Potter and the Goblet of Fire, courtesy of Warner Bros./1492 Pictures. V; child holding the book Harry Potter and the Order of the Phoenix. V; clip from Batman Begins, courtesy of Warner Bros./Di Bonaventura Pictures. I; Paul Dergarabedian, Exhibitor Relations, says that there is competition for people's attention. V; boy using a Sony video game controller. V; clip from an Electronic Arts video game. I; Geoff Keighley, Entertainment Weekly, says that people spend entire weekends playing video games. V; clip from the Microsoft game Halo 2. V; clip from The Godfather, starring Marlon Brando. Brando recorded dialogue for an upcoming Godfather game. V; clip from the Kirstie Alley show "Fat Actress", courtesy of Showtime Networks. V; Martha Stewart speaking. Stewart will have a new syndicated talk show once she gets out of jail. The trials of V; Robert Blake and V; Michael Jackson will continue. Jerry Bowen reporting. 00:03:07

12. WB11 Morning News
WPIX-TV CH 11 (WB) New York
01/03/202308:00 AM - 09:00 AM

00:19:47 TZ; Cyber Guy: A look at electronics in 2005. V; Apple iPod Mini. V; iPod Photo. V; Nintendo DS. V; Sony Playstation portable. V; Sony Switchfoot. NFL signed a deal with Electronic Arts to include players in Madden. V; Google. V; Yahoo. V; Sprint. V; AT&T. V; Nextel. V; Cingular. V; Siemens Pocket PC by Cingular. V; PC Magazine. Adware is a huge hit. Kurt the cyber guy reporting. 00:22:11

13. WGN Morning News
WGN-TV CH 9 (WB) Chicago
01/03/202308:00 AM - 09:00 AM

00:26:17 TZ; Technology.: There are a lot of competitions in the tech sector that will be heating up in 2005 that will effect prices of high tech gadgets. V; iPod devices. V; Nintendo DS device. V; Sony PSP device. The NFL has signed a deal with EA that gives them exclusive rights to their teams and players. V; football games. V; Google Website. V; Yahoo Website. V; footage from Sprint store. V; footage from AT&T headquarters. V; footage from Nextel store. V; footage from Cingular store. V; Siemens pocket PC. V; Internet Explorer logo. V; cover of PC Magazine. Kurt the Cyberguy reporting. 00:28:34

14. Tech Now!
KNTV-TV CH 11 (NBC) San Francisco
01/01/202406:30 PM - 07:00 PM

00:13:12 Game.: Electronic Arts signed a deal with the NFL to be the only NFL game maker. V; Madden 2005 clips. 00:13:54

15. KRON 4 Morning News
KRON-TV CH 4 (IND) San Francisco
01/03/202308:00 AM - 09:00 AM

[cc] 00:49:39 The number of officially licensed sports games will go down. The National Football League signed a deal with Electronic Arts giving them the exclusive license to include NFL teams and players in its popular Madden series. Critics say this will hurt competition.

16. WB2Day
KWGN-TV CH 2 (WB) Denver
01/03/202306:00 AM - 07:00 AM

[cc] 00:35:26 ...While the console gaming market continues to grow and gain even more fans, the number of officially licensed sports games are about to go down. The National Football League signed a deal with Electronic Arts giving the giant game maker the exclusive license to include N-F-L teams and players in its popular Madden series.

17. Fox 59 AM
WXIN-TV CH 59 (FOX) Indianapolis
01/03/202308:00 AM - 09:00 AM

00:51:01 TZ; New gear.: New gadgets for 2005. V; iPod mini. IRiver and REO are trying to unseat iPod. V; Sony PlayStation portable. V; Nintendo DS. National Football League has signed deal with Electronic Arts. V; clip from Madden game. V; Google website. V; Yahoo! website. V; Sprint PCS Center. V; AT&T sign. V; Nextel sign. V; Cingular sign. V; Siemens SX-66 pocket PC. Available through Cingular. V; computer users. Spyware continuing to target users. Kurt Knutsson reporting. 00:53:32

18. 10 News This Weekend
KGTV-TV CH 10 (ABC) San Diego
01/02/202309:00 AM - 10:00 AM

00:35:20 Video Games: This shopping season was a winner for video games. V; video game cliops. V; Nintendo DS. V; Playstation 2 Game. I; Daniel Gonzales, Game Stop, going online, X Box Live and PS2 Online. V; Eye Toy for Playstation2, TV screen with EA Sports logo. I; Kelli Black, game fan, a lot of fun. V; Playstation2 Games. Marti Emerald reporting. 00:37:10

19. ABC12 News Saturday Morning
WJRT-TV CH 12 (ABC) Flint/Saginaw/Bay City
01/01/202406:00 AM - 07:00 AM

[cc] 00:43:20 ... And with that, it's all tied at 17-all heading into the fourth quarter. Stay tuned, the exciting conclusion of our E.A. Sports Rose Bowl is still to come, ...

[cc] 00:49:37 ... It's time to end the suspense as the moment we've been waiting for, the down to the fourth and final with quarter of the E.A. Sports Simulated Rose Bowl game and we return to the action with it tied up, 17-all going into the fourth. ...

Note: Unless otherwise noted, the above VMS news segment summaries are derived from off-air recordings. Report © Copyright 2004 Video Monitoring Services of America, LP. All rights reserved. Any audience data contained in VMS reports are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. Media Values are based on the value of 30 seconds of time as measured by SQAD.