Archives

Fast, ongoing access to your press coverage.

InSight’s Archive capability allows clients to store news items for up to 60 days, then go back and search for previous reports or information by date or subject. This feature allows clients to extract stories from particular dates or time periods and organize historical material according to specific subject categories. The Archive feature also lets clients push all of the coverage that’s being processed directly to an internal server at scheduled intervals.


Features

• User-definable search, sorting and storage options

• The ability to extract media sample from InSight and store externally easily and automatically


Benefits

• Simplified, centralized, categorized media content monitoring and management

• Tracking and analysis of the brand perceptions, market environment, or perceptions or of a particular campaign over time

• The ability to compare personal and competitive perceptions at present or over time

• The ability to spot media trends and assess vulnerabilities and opportunities