Media Values and Audience Estimates

Calculate Media Mindshare.

Media Mindshare is established by tagging each article processed for references to clients and their competitors. The relative share for each of the tagged entities can then be established on the basis of hits, audience or media value. By default we use circulation for print, Nielsen audiences for broadcast and Arbitron ratings for radio. Media values are established by PRtrak through the methodologies that can be made available by request.