With InSight, you
can:
Track…your
company's, or your competitor's, media coverage -- print, broadcast
and Web. VMS and BurrellesLuce cover more publications, broadcast
stations, Web
sites and news groups than anyone else. All your articles or
broadcasts are delivered electronically to your desktop. Read an
abstract, review the text, or see the actual print or broadcast clip -
the choice is yours.
Organize…your
coverage to fit your specific research and reporting needs. Our
research specialists can review your coverage, evaluate the tone and
message delivered, and categorize the clips according to your needs -
- by brand, campaign, competitor, or virtually any criteria you
choose. View your media coverage in ways that work for your business.
Analyze…
your
coverage quickly and easily. With a few keystrokes, you can retrieve
articles, create a multitude of reports, or display graphs that track
coverage in real-time. You can check competing coverage and compare it
to yours. You can even monitor how certain reporters or publications
are covering your company.
Report…results
to your management team. InSight provides dozens of real-time and
customizable reports that will help you evaluate the strategic impact
and bottom-line value of your company's communications activities. For
example, with easily generated InSight daily summary reports, every
sales and marketing person in your company can know the latest news
about you and your competitors. With InSight's clipbook management
tools, you can deliver personalized media coverage reports, with
actual clips included, as easily as you can write an e-mail.
With
InSight, we've designed an easy-to-learn, simple-to-use and
cost-effective media monitoring and analysis tool that will help you
capture, review, and analyze important information about you and your
competitors. InSight's modular design means it can
be customized to your exact requirements, with offerings that fit
virtually any budget. Of course, InSight continues the VMS and BurellesLuce
tradition of excellent customer support and
service.
For more information about InSight, or
to sign up for an online demonstration,
contact one of our
local sales representatives.
