Contact: Greg Kalish for VMS

Phone: 212-367-6867



InSight Now Enables Communications Pros to Monitor Broadcast, Print and Internet Coverage Faster and More Efficiently

New York, NY – October 25, 2023 - Video Monitoring Services (VMS), the worldwide leader in integrated media intelligence solutions, today announced at the PRSA 2004 International Conference, the latest release of InSight – its market-leading, web-based media management platform that enables communications professionals to track, organize and analyze media coverage from broadcast, print, and Internet sources worldwide through a fully customizable and completely modular design.

InSight, delivered with BurrellesLuce, is a foundation product of VMS’s integrated media intelligence solutions portfolio. The product’s analytical engine is both powerful and flexible, allowing users to quickly and easily produce compelling charts and reports. The content engine can accommodate coverage from any number of sources and supports a mix of multimedia content and user-defined metadata.

“With InSight, users can easily track media coverage, including competitive activity and issues that affect their bottom line,” notes Jim Waggoner, President of VMS’ InSight division. “Our editorial team reviews pertinent coverage, organizes and categorizes it as appropriate, and can even evaluate message tone, and impact against user defined areas of interest” notes Waggoner. “Analyzing this data allows our clients to better understand the impact of their public relations and marketing activities, and helps them make more informed business decisions.”

"The ability for us to offer a true 'one-stop' content management and quantitative analysis solution -- that seamlessly captures all the key media and presents it in a simple and straightforward manner -- gives us a strong competitive advantage," notes Mary Elizabeth Dunleavy, Vice President, Ketchum Global Research. "We work with VMS because they can customize InSight to meet our stringent requirements and the specific needs of our clients. This capability is unique to VMS."

InSight leverages VMS’ unique capability to monitor media coverage using the latest technology, and combining it with expertly trained human monitors so that only the most relevant data is being captured and presented.

A sampling of InSight’s key deliverables include:

- In-depth analytics for decision makers

- Top-line analytics for everyday requests

- Quick feedback on key messages, media coverage, audience impact

- Streaming digital video clips in the form of VMS QuickView segments

- Print and Internet articles from specific publications, trade journals, and local and regional news

- Access to actual articles (in the form of PDF files for print)

- Archival capabilities and enhanced clip book and reporting features

- Full transcripts, video and audio segments available -- on demand

"InSight is a major step in reaching our goal of offering a truly integrated media intelligence solution," said Peter Wengryn, CEO of VMS. "This new and significantly enhanced version of InSight proves that VMS is committed to meeting the needs of our customers by giving them a more complete view of their media world.”

“With VMS, and InSight, our customers will know more, know faster and know better,” notes Wengryn.

The latest release of InSight is available to customers today, and can be purchased by calling 1-800-VMS-2002.

VMS is a world leader in the retrieval, management and analysis of news and advertising information providing unique services and products for public relations firms, advertising agencies and marketers worldwide. VMS’ global advertising database is the largest in the world containing over 3 million television, radio, print outdoor and Internet ads and provides a vital resource for staying up-to-date on the latest creative efforts of its customers’ competitors. VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur. VMS operates 18 full-service offices and 2 monitoring centers in major cities throughout the U.S. For more information about VMS call (800) VMS-2002 or visit