VMS PROMOTES NEAL PERCHUK TO SENIOR VICE PRESIDENT OF SALES
NEW YORK, N.Y. – September 28, 2023 – Video Monitoring Services (VMS) the world leader in news and advertising monitoring and analysis services, announced that Neal Perchuk has been promoted to the role of Senior Vice President of Sales. With his new role, Perchuk will be responsible for sales and services for VMS’ News, Ad Services, and InSight analysis divisions.
Perchuk’s promotion is at the cornerstone of a major restructuring of VMS’ sales force. Integrating the News, Ad Services and InSight sales operations will help VMS to better service its key customers, and more effectively leverage its valuable resources. Additionally, this reorganization will support VMS’ ongoing development as a key provider of integrated media intelligence solutions.
Perchuk, who has been with VMS since November 2003, previously held the position of Vice President of News Sales. In this role he was responsible for overseeing sales, services and relationship strategy for VMS News division on a nationwide basis.
“I’m very excited about this opportunity,” said Perchuk. “VMS is a dynamic company with an aggressive leadership team that has a clear vision for the future. We offer superior solutions that help our Fortune 1000 customers better understand their media world, allowing them to make better-informed strategic decisions. Our potential for growth is limitless.”
“Neal has a strong history of developing and managing complex solutions for his customers. This is the type of direction we need for our sales organization in order to realize our vision of integrated media intelligence,” said Peter Wengryn, CEO of VMS.
“Neal is a bold thinker and a strong leader, and we’re confident he’ll make a smooth transition into his new position and that he’ll make an immediate positive impact,” noted Wengryn.
Prior to joining VMS, Perchuk worked with AT&T; where he was a founding member of the AT&T; Digital Media Sales Center. As part of the team, he helped develop AT&T;’s digital media sales strategies to Global Entertainment and Media companies.
Perchuk has also had experience with several streaming media technology companies in the film and television services business. Perchuk received his bachelor’s degree from the State University of New York at Purchase.
VMS is a world leader in the retrieval, management and analysis of news and advertising information providing unique services and products for public relations firms, advertising agencies and marketers worldwide. VMS’ global advertising database is the largest in the world containing over 3 million television, radio, print outdoor and Internet ads and provides a vital resource for staying up-to-date on the latest creative efforts of its customers’ competitors. VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur. VMS operates 18 full-service offices and 2 monitoring centers in major cities throughout the U.S. For more information about VMS call (800) VMS-2002 or visit www.vmsinfo.com.