Contact: Greg Kalish for VMS

Phone: 212-367-6867



NEW YORK, N.Y. – September 13, 2023 – Video Monitoring Services (VMS) the world leader in news and advertising monitoring and analysis services, announced that David Roach has been promoted to the role of general manager of the company’s New York News Division.

Dave has a wealth of experience in senior sales, business development, and strategic alliance management. In his new role, Dave will be responsible for productively managing the account services, business development, and strategic alliance activities of the New York News staff.

“VMS is on the forefront of news and advertising monitoring technology, and maintains that position by working closely with its customers to deliver targeted solutions that meet specific business needs,” said Roach. “I’m excited to play a part in the ongoing growth of the company, and look forward to helping VMS achieve its aggressive sales goals.”

Roach joined the VMS team in March of 2004. In his previous role as Director of Strategic Business Development, he interacted with key target customers and generated a series of new contracts for VMS. Roach has over 25 years of sales and management experience. Prior to joining VMS, he managed the Global Alliances team for Novell, Inc.

“Dave is an accomplished senior manager with the experience in strategic business and alliance development that VMS needs to make the transition to a solutions-focused service provider,” said Neal Perchuk, Vice President, Sales for VMS. “We’re confident that he will be successful in building strong relationships with our key customers, and in leading a strong team that will generate new revenue from our integrated media intelligence portfolio of solutions.”

VMS is a world leader in the retrieval, management and analysis of news and advertising information providing unique services and products for public relations firms, advertising agencies and marketers worldwide. VMS’ global advertising database is the largest in the world containing over 3 million television, radio, print outdoor and Internet ads and provides a vital resource for staying up-to-date on the latest creative efforts of its customers’ competitors. VMS records and monitors thousands of hours of television and radio broadcast news in over 100 top U.S. and international markets everyday enabling it to proactively manage public relations efforts whenever broadcast or Internet news of interest occur. VMS operates 18 full-service offices and 2 monitoring centers in major cities throughout the U.S. For more information about VMS call (800) VMS-2002 or visit