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June 11, 2023
A leading PR service provider announced an important service launch during the opening-day activities at Bulldog Reporter’s Media Relations Conference 2007 in Washington, DC. Broadcast monitoring and media intelligence company VMS unveiled its latest industry-advancing services to the gathering of over 600 PR and affiliate-industry professionals.
VMS unveiled the latest innovation in its growing product portfolio—VMS RealTime. The new offering allows users to search, track and view streaming broadcast video and closed-caption transcripts within minutes of airing in all 210 Designated Market Areas (DMAs)—the first product in the marketplace with this comprehensive coverage—and is now available for purchase.
“With this product, our clients will be receiving the comprehensive coverage they demand and only we can deliver, presented with the speed they require,” said Peter Wengryn, president and chief executive officer of VMS. “Today’s deployment of RealTime once again reaffirms our position as the coverage, service and technology leader in the media intelligence space. It also represents another significant step toward delivering on our vision of true integrated media intelligence solutions.”
RealTime is part of a clearly defined VMS product roadmap, the broad outline of which was unveiled in mid-2005, with the deployment of VMS fully digital nationwide monitoring network. VMS RealTime alerts users whenever a news segment runs that matches their specific criteria. Users can view their essential news online, and purchase high quality digital segments, verbatim transcripts, VHS tapes and DVDs with just one click. No other company can deliver digital segments as quickly, or at a more competitive price, or deliver coverage as comprehensive.
The web-based VMS RealTime platform is designed for PR firms and corporate PR departments, IR teams, sales professionals, government agencies and others who need to capture and react to the latest breaking broadcast news in near-real time.
“It’s just part of our continuing efforts, and expand our market to serve clients we haven’t served in the past. This is just one of our products—unedited close-captioning and quick-view reports where we provide clients with only what they’re looking for, as well as our live monitoring of 210 markets,” adds Wengryn.” We also provide analytics, measuring hits for tone, etc. This is another tool clients can use to supplement what we already provide,” he says.
“This is a different product for clients who want something immediate in any market. Its interactive—clients can do their own searches if they need it right that second. It goes from two hours before to now just a couple of minutes,” he adds.
The quick-response tool is especially useful for companies in crisis, as well as newsmakers. “If you’re in crisis, you’ll get tens of thousands of mentions, so you’ll still want to use VMS to go through all those clips for what you’re looking for,” Wengryn says. “Also, presidential and senatorial candidates want to be able to respond to what opponents say within minutes. A couple of major presidential candidates have beta-tested this product and love it.”
Find out more by going to the company’s website at www.vmsinfo.com.
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