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September 24, 2023
New York, NY, September 22, 2009…Angela Jeffrey, APR, vice president editorial research for VMS, the world leader in integrated media intelligence solutions, will be speaking at Houston PR Day, in Houston, on October 7th. Her presentation is titled “WHY YOU DESERVE A BIGGER PIECE OF THE ADVERTISING BUDGET.”
The Houston Chapter of PRSA is hosting the all day event at the Westin Galleria Hotel from 8:30am – 4:30pm. Registration is still available but quickly filling up.
Jeffrey is widely acknowledged as one of the country’s leading authorities on PR measurement and evaluation. New research reveals how a small investment in media relations yields giant returns from improved advertising effectiveness. Ms. Jeffrey will present new ways to look at integrated communications and how PR and advertising in tandem can bear a direct influence on business outcomes.
In addition to her research findings, Jeffrey will present mini case studies, effective and ineffective sample TV spots, and some ‘how-to’ steps for measuring these elements on your own.
Jeffrey promises attendees will:
- Understand how PR impacts business outcomes, and how to calculate Share-of- Discussion
- Learn how PR impacts advertising, and vice versa, and an interesting new way to gauge the effectiveness of ad creative on the communications budget
- Learn the critical importance of consistent messaging across all communications activities
- Master how to interact and collaborate with senior marketing management to encourage cooperation rather than competition
- Understand the impact PR can have on advertising
With Jeffrey’s knowledge in hand, PR practitioners will be armed and ready to lobby for a bigger piece of the marketing pie. Since most communicators are charged to some degree with determining how PR initiatives stack up against marketing and advertising expense, this session is a ‘must attend’ for mid- to senior level practitioners. As integrated communications becomes the norm, it will be critical for all practitioners to ensure that every part of their marketing mix is not only well-measured, but show clear correlations to outcomes.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.
VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
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