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November 11, 2023
Michael Giovia, Senior Vice President, Sales and Marketing for VMS, a firm specializing in integrated media intelligence solutions, will join a group that will address the Thought Leadership Summit hosted by The CMO Club in San Francisco at the Marriott Union Square.
The CMO Club's stated mission is to provide an environment of openness and contribution for Chief Marketing Officers that enables its members to help each other become better at what they do.
The Summit takes place on November 12th and 13th. Giovia will be part of a panel of industry leaders in a session titled "Leveraging Advanced Technology to Redefine Marketing" which promises to shed light on evolving technologies that can potentially improve marketing "return on investment" substantially.
The panel members include: David Churbuck, VP Global Digital Marketing, Lenovo; Nicole Eagan, CMO, Autonomy; Suranga Chandratillake, CEO, Blinkx; and Michael Giovia, SVP, VMS.
From Giovia, session attendees will learn about Vantage, the first-ever integrated marketing platform from VMS. Vantage will enable communicators to see the affects of PR on advertising, and vice versa, for their organizations and in relation to their competitors, and show how PR and advertising work in tandem to impact business outcomes.
Vantage also provides the client with the ability to perform their day-to-day activities by leveraging the extensive content, across both paid and unpaid media, and workflow solutions for both disciplines.
Giovia will discuss how to stay informed and succeed an increasingly competitive, complex and ever expanding media world. "The volume of data that needs to be ingested, analyzed, evaluated and reported on is growing so quickly, people can simply not keep up with it," said Giovia.
ABOUT VMS
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.
VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.
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