VMS Hosts Panel on Social Media, Measurement & Integration

November 4, 2023

VMS (www.vmsinfo.com), an integrated media intelligence firm, in partnership with the Advertising Research Foundation (ARF, http://thearf.org), recently hosted a panel of experts in the social and traditional media space last week in New York City. The panel offered case studies and presentations focused on the importance of a fully integrated communications strategy and highlighted how various social media activities tied into an overall integrated execution.

For those that were unable to attend, the ARF will soon be hosting a follow-up Webinar on the same topic on Thursday, November 19th at noon. View more details on the ARF website..


VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media – broadcast, radio, print, Internet and outdoor.

VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.

VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ – by far the most of any provider – through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide again the industry's broadest coverage.

VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.