Ad Activity from 15,000+ Publications - Accessible Online
We have the print universe covered like no one else. Our Print Plus service lets you to track ad activity and spending in hundreds of national magazine plus newspapers and business journals in all 50 states. If that's not enough, we offer custom coverage of nearly 17,000 US consumer, trade and medical publications through our exclusive affiliation with Burrelle's, the country's largest press clipping bureau. Once you've established a subscription your ads will be accessible online with a password and username.
Searching with Print Plus
Every ad in the database is coded for easy access. You can search by any combination of these criteria:
Bud Light or AT&T; Wireless
Beverages or Telecom
Light Beers or Cellular Telephony
Choose or select all
Spanish, English or All (default)
1/1/00 - 4/15/00
VMS ad number for direct access
You can view ads online or download them to your desktop as jpegs or PDF files.
Expenditure & Occurrence Data
With Expanded Print, you'll have access to detail about where and when ads ran. You can also run ad hoc reports online that summarize spending based on your search criteria. Spending estimates are based on rate card information for each publication.
For several key industries you to can tap into an even more extensive resource. We've put together category specific coding schemes based on product, target and message to allow for detailed queries and analysis of competitive trends.