The mission of VMS is to be the best customer-driven provider of timely, accurate, customized news and advertising monitoring information.

We will achieve this mission by:

• Listening to our customers, consulting with them to understand their needs, communicating effectively, and delivering what we promise.
• Employing top quality people and giving them the skills and flexibility to provide creative solutions meeting our customers' needs.
• Utilizing technology to aid in creating innovative, efficient, effective, appropriate systems for the benefit of our customers.