While VMS can provide a host of standard reporting formats, we also recognize the unique nature of our clients' most exacting needs. Since many of our clients also utilize the services of our industry peers, this can mean difficulty in quickly assembling competitive presentations featuring different information from different sources. In particular, many of our clients use CMR (Competitive Media Reports) data. We at VMS Ad Activity Reporting use this data in our everyday operations. Because of this, we have a lot of experience matching CMR occurrence and expenditure data with our own VMS creative descriptions.
We also have a great deal of experience working with very large amounts of CMR data and have many ways of quickly summarizing this information. We have special tools to boil down thousands of lines of occurrence data into actionable data. We do this every single day. When your timeframe is tight, we believe our problem solving and data manipulation experience can help you.
If you need important competitive information with fast turnaround, please call your VMS Account Manager to discuss Ad Activity Reporting.