The most comprehensive source of local ad spending data.
VoiceTrak provides coverage of all local media types in all markets to help market-focused advertisers get a better view of competitive conditions. We do so through an exhaustive survey of every significant media vehicle in every local market - including all 210 U.S. broadcast markets. While syndicated monitoring may cover 9 media vehicles in a market like Atlanta, VoiceTrak surveys cover almost 100, making VoiceTrak the industry's most comprehensive choice for local media intelligence and local share of voice data.
• 1,253 television stations
• 359 cable systems and interconnects
• 5,211 radio stations
• 578 local outdoor companies
• 1,540 local newspapers and business journals
• 125 local magazines
67% media participation - 75% priority media participation
Full Coverage of Hispanic Media
Historical spending data in key categories from 1995 to present
Category Coverage
Automotive Manufacturers & Dealer Associations
Auto Parts & Service
Attractions/Theme-parks
Banking/Financial
Cable/Satellite TV
Casinos/Gaming
Discount Department Stores
Gas/Convenience Stores
Health Plans
Hospitals
Quick Service Restaurants/Casual Dining
Supermarkets
Utilities
Wireless
Others
Reporting
Surveys fielded quarterly
Presentation ready summary and detail reports.
Data and reports available electronically.
Expenditures and share of voice reported.
Services
Ethnic Spending Reports - In many markets ethnic spending is substantial. VMS can provide separate tracking and reporting of spending in Hispanic media as part of our broader spending studies or as a standalone service.
Client Supplied Data Integration - We'll help you combine local and national spending data from multiple sources into a single report.
DMA® is a registered trademark of Nielsen Media Research, Inc.
