Know when, where and to what extent your competitors are advertising - and determine the share of voice of your own communications - with VMS' real –time ad activity and expenditure reports. VMS leverages strategic relationships with companies like Nielsen and Media Monitors to get the most accurate and timely occurrence and spending information available in the marketplace. VMS can track competitive ad activity vis a vis your own, utilizing metric-based analyses across major markets, as well as regional and local markets. So you get quantifiable, demonstrable and actionable competitive intelligence.
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