Media Values and Audience Estimates
Media Mindshare data that gives you the corporate communications edge.
Get the competitive intelligence you need to win with vital Media Mindshare data from the industry's top sources. Via our PRtrak Integrated Media Intelligence solutions and industry partnerships, VMS can compile, analyze and report on your Media Mindshare vis a vis your competitors across print, broadcast and radio.
Calculating Media Mindshare
Media Mindshare is established by tagging each article we process for references to clients and their competitors. The relative share for each of the tagged entities can then be established on the basis of hits, audience or media value.
We use circulation for print, Nielsen audiences for broadcast and Arbitron ratings for radio.
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